Using Intercom and Salesforce to Personalize Your Selling

There are thousands of SaaS tools on the market, making it increasingly difficult to stand out. With increased competition, teams must constantly ask: what ways are we different, and how can we convert more leads into sales opportunities? To create more sales opportunities, marketing and sales must demonstrate a deep and personalized understanding of their user base. This is not groundbreaking. Most teams recognize the need for customized outreach to generate more opportunities. They rely on tools like Intercom, a...

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Keep Your Team In Sync By Connecting Asana and Salesforce

To improve results, teams are focusing on ways to optimize their technology stacks. Hundreds of tools help drive engagement and close deals, yet no clear solution connects these tools to maintain a single source of truth. Not centralizing data collected across various tools makes it difficult to Track Progress: different departments use different metrics to gauge results Maintain Visibility: how can you identify issues when activities and other records are scattered? Ensure data integrity: relying on a manual process of...

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Data-driven Marketing: Be Smarter with Segment and Marketo

There is no such thing as too much data. In fact, teams increasingly collect all types of data to better engage users. The idea is simple: by collecting user data such as page views, site visits, clickthrough rates, event tracking, and other key events, marketing can better personalize content and more quickly identify sales-ready leads. To get the most out of marketing, teams collect as much data on users as possible to take action with targeted, relevant content. To create...

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